About me

London-based, Croatian-born handbag obsessive who doubles as a journalist, broadcaster and university lecturer with a focus on culture, fashion and arts. 

I began my career as a journalist, working at independent magazines like 10 Magazine and writing for The Guardian, Financial Times, Dazed, i-D and more.

Over the years, I have maintained a freelance career as a writer but also expanded into broadcasting, creative consulting, lecturing and public speaking. Since 2021, I’ve been working as a creative on commercial projects with Condé Nast, across international editions of Vogue, GQ, Condé Nast Traveller and Vanity Fair. Our clients included Campari, Amazon Fashion, Spanish Tourism, Fairmont, Discover Puerto Rico & more. I have also worked as an associate lecturer at London College of Fashion since 2019.

With my experience of developing ideas and being behind the scenes, I have worked my way onto the screen, too. Starting off by hosting panels for SHOWstudio and Istituto Marangoni, I have since developed my on-screen skills through collaborating with eBay on multiple projects across social and TV as well as a three-year-long partnership between Spanish Tourism and Condé Nast, for which I host a video series that explores Spain’s unexpected tourist wonders. The Perfect X, my fashion chat show developed with Zalando, has allowed me to evolve into the next stage of interviewing fashion and beauty experts in front of the camera.

Always passionate about bringing my unique POV on fashion to the forefront, I have created a community of handbag lovers as part of Handbags at Dawn, a newsletter and Instagram account that narrates my life through the bags I encounter.